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Ab Fab Content translates your stories into high-converting marketing content that captures attention and sales.

We’re drowning in an infinite supply of things to watch, listen to and read.

It's hard to get noticed, let alone remembered.

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There’s something that makes you and your business special and explains exactly why people should buy from you.

If you're a B2B tech leader, I’m here to help you tell your stories.
Together, we'll identify what makes your brand unique and develop and share those messages digitally to capture both attention and sales.

If you’re ready to be adored – not ignored – let’s talk.

I’m a firm believer that facts get recorded, but stories get remembered.

I see you and I know you have a story to tell…

Hello you!

Tricia Dempsey
CEO, Thrive Her

“Give Noelle your goal, no matter what metric you are driving for, and she will develop the strategy, give you options, and package it in a way that tells your clients' stories and makes you the hero. The cherry on top is that she is just so much fun to work with!”

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Kristie Jones
Senior Director, Marketing
Plex Systems

“Noelle is a tremendous writer, strategist, and creative all-star. And she's also a great partner. When we map out the plan for a simple asset or a multi-stage campaign, I always know that Noelle will give it her all to produce work that is on target, of high quality, and will deliver results. If you want to take your content marketing to the next level, hire Noelle!”

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Sarah Moraes
Associate Vice President, Marketing

“Noelle has become a partner and member of our marketing team. She digs in to learn about our business, products, the industry, and our customers and provides thoughtful recommendations and strategic guidance along with stellar content!”

here's my story

Research shows that messages delivered as stories can be up to 22 times more memorable than just facts and figures. And, every business has their share of stories to tell, so why not incorporate storytelling into all your communications? I’ve been helping clients share their stories for over 15 years, and I’d love to help you too.

Some of my clients call me Ab Fab because they think what I do is absolutely fabulous - but it also works pretty well with my last name! My superpower is helping B2B tech companies capture attention with copy that builds trust and connection through the power of story.

a total word nerd

I'm Noelle Abarelli

I’ve been told I’m a pretty good conversationalist – I’ll let you be the judge

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Done for you copywriting, LinkedIn Profiles, and Podcasting

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Stories sell – here are some of my favorites

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